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Value Place Expanding into Philadelphia

Jun 10, 2014

PHILADELPHIA—June 10, 2014—Value Place, the largest economy, extended-stay hotel brand in the U.S., has announced plans to expand in the greater Philadelphia region, citing the market’s economic health, affordable lodging deficit, and growing consumer demand as key indicators for promising local franchise development. The company is seeking interested potential franchisees, developers, and land owners for these new hotels.

“Value Place is expanding rapidly across the country as demand for economy extended-stay hotels is steadily increasing, especially in regions that are seeing increased permanent and transient population growth,” said Ron Burgett, Executive Vice President of Franchise Development at Value Place. “As the country’s sixth largest city, Philadelphia has been growing consistently since 2006, with recent census numbers showing a growth of more than 60,000 people in the past eight years. We have a property in Allentown and are also seeking to enter the Pittsburgh market because of the demand in this region, and Philadelphia was a natural fit for our 2014 franchise growth plans.”

Value Place delivers a low-risk investment that has proven to be a strong opportunity for first-time hotel owners, small business owners, and existing franchise owners looking to diversify their portfolio. The minimal staffing requirements – with as few as 4.5 full-time employees – combined with its strategic offering of only basic guest amenities, ensure a simple operating model that drives a large percentage of revenue to the franchisee’s bottom line. Additionally, Value Place provides real estate and construction services, sales and marketing support, operational and property management training, and other resources to all franchisees.

With nearly 190 hotels open in 32 states, Value Place has emerged as a leader in the economy extended-stay segment. The company continues to garner national recognition, and was recently named one of 2013’s Top 500 Franchises by Entrepreneur Magazine, as well as one of Franchise Business Review’s Top 50 Franchises for four consecutive years.

For more information on franchise opportunities, contact Value Place at 866-645-FRAN, franchise@valueplace.com, or visit ValuePlace.com/Franchise. Interested landowners and developers may contact Value Place Real Estate Development at realestate@valueplace.com.

About Value Place

Value Place is the nation’s largest economy extended-stay hotel brand with nearly 190 hotels located in 32 states. The company owns 78 of the properties and provides management services for both company- and franchise-owned locations. Featuring remarkably affordable weekly rates, rigorous cleanliness standards and secure short-term lodging, the brand delivers an unparalleled commitment to the comfort, privacy, and peace of mind of each guest. For more information, contact Value Place at (316) 631-1370 or visit ValuePlace.com.

Company Contact:
Robyn Powell
Vice President Franchise Development Marketing
316-630-5531
RPowell@ValuePlace.com

Press Contact:
Leigh Minnier
Account Supervisor
610-228-2108
Leigh@GregoryFCA.com

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