Value Place Debuts Next Generation of Extended-Stay Design
Mar 19, 2013
PLACE DEBUTS NEXT GENERATION OF EXTENDED-STAY DESIGN
New 2.0 Package Sets
the Standard for Future Sites Providing More Than 30 Distinctive Upgrades to
Reduce Costs, Improve Efficiencies, and Enhance Guest Experience
Kan. (March 20, 2012) – Value Place, the nation’s largest
economy extended-stay lodging brand, today unveiled a refreshed property
standard that delivers cost efficiency and convenience for operators and sleek
new room features for guests. The new “Value Place 2.0” design carries more
than 30 significant enhancements that range from more energy-efficient lighting
and appliances to improved locking systems and expanded storage and counter
Value Place’s property in Alpharetta, Ga., is the first location
to incorporate the 2.0 features throughout the building. Intended as the
established standard for all future development, the upgrades are being implemented
in all new Value Place properties and phased in at existing locations.
“We are very excited to roll out the first substantial
overhaul of our concept since we opened the first Value Place 10 years ago,”
said Kyle Rogg, Value Place President and Chief Operating Officer. “We listened
to our franchisees, our managers and, of course, our guests to create dynamic
improvements that make the Value Place experience even more user-friendly.”
Operators benefit from new 2.0 upgrades that make
housekeeping upkeep faster and easier, including luxury vinyl tile flooring,
wall-hung furniture, accessible bed bases, laminated kitchen walls and integral
bowls in bath vanities. Guests will find
dresser/TV stands with extra storage, ceramic cooktops that provide more
counter space, and in-room shelving and rail systems that make hanging and
retrieving clothing smoother.
Several components introduce greater operational
efficiency, such as improved energy-saving refrigerators and new, 7,000-BTU
packaged terminal air conditioners (PTAC) with remote management to ensure
units run only when needed. Corridors feature LED lights for lower utility costs
and less-frequent bulb changes, while motion sensors in guest rooms control
lighting without wasting energy.
Other 2.0 features combine guest convenience with reduced
maintenance and replacement costs. A new radio-frequency identification (RFID) system
opens door locks by “reading” the key card, eliminating the need to rekey cards
and creating less wear and tear on the opening mechanism. Rooms also feature
improved toilet tank hardware to cut the risk of costly malfunctions.
A $100 million private equity investment from New
York-based Lindsay Goldberg LLC, announced in January, is facilitating the
upgrade of existing properties and the development of additional locations to
meet the new 2.0 standard.
Rogg noted Value Place’s new design features “combine to
deliver significant operating efficiencies and cost savings that we believe
will be very attractive to our franchise and corporate investors.”
Value Place is the country’s largest economy
extended-stay franchise, with 181 U.S. properties offering Hotel Convenience
and Apartment Essentials™. Packaged affordably compared with traditional hotels,
its property features range from “at-home” basics like stovetops, full-size
refrigerators and on-site laundry facilities to “away-from-home” services such
as front-desk and key card security. Guests also enjoy the flexibility of
paying by the week and staying as long as necessary.
The concept was created by Jack DeBoer, a lodging pioneer
who founded Residence Inn, the upscale all-suite Summerfield Hotel chain and
the Candlewood Hotel Co. He also developed more than 16,000 apartments in 30
cities across the U.S., and continues to guide the evolution of the Value Place
Chief components of the Value Place model include:
construction timeframe – Value Place’s new-construction
design minimizes architectural, engineering and construction costs and speeds
the development cycle. Multiple general contractors experienced with the
process help drive efficiency into new projects.
operation – Typical Value Place properties run on as few as 4.5 to 5
full-time-equivalent employees, keeping staffing and training costs low. For
those who prefer not to be involved day-to-day, Value Place offers property
management services through its subsidy, Value Place Property Management.
innovation – Value Place continuously explores and initiates ways to
keep costs low and quality high to help optimize top-line revenue and
upheld Brand standards – Deep commitment to the company’s “Affordable.
Clean. Safe. Simple. Flexible.” Brand positioning and all it stands for help
Value Place properties increase customer loyalty and capitalize on strategies
such as the company’s popular National Accounts program.
Rogg said these and other factors combine to make Value
Place an attractive addition to existing investment portfolios, while also
creating strong appeal to a broad cross-section of those requiring long-term
lodging. Value Place has franchise opportunities throughout the United States available
to qualifying investors. For more information, contact Value Place at (316)
630-5519 or visit ValuePlaceFranchise.com.
Value Place Franchise Services LLC
Founded in 2002, Value Place is an economy extended-stay
lodging brand that features remarkably affordable weekly rates, rigorous
cleanliness standards and secure temporary lodging with an unparalleled
commitment to the comfort, privacy and peace of mind of each guest. Value Place
currently has 181 locations open in 32 states. Since opening the first Value
Place property in 2003, 50 franchise groups have committed to build more than 300
properties by 2015. In January 2013, Value Place recorded a substantial jump in
Entrepreneur’s prestigious “Franchise
500” ranking, climbing to 210 from its position at No. 493 a year earlier. For
more information visit ValuePlace.com.