Value Place Announces Construction of New Extended-Stay property in Lake Charles, LA
May 13, 2013
Will Feature The Brand’s New “Value Place 2.0” Design Standard
WICHITA, Kan. (April
22, 2013) –Value Place announced
today that construction has begun on a new property in Lake Charles, La.
Scheduled to be completed in October 2013, the four-story, 124-room building
will be built to the company’s recently announced “Value Place 2.0” standards,
featuring more than 30 major enhancements improving on cost-efficiency and
will be the sixth Louisiana location for the 181-unit economy extended-stay
lodging chain and the second in the area near the southwest border of the state.
This region is experiencing heightened economic development activity due to several
proposed liquefied natural gas (LNG) plants, a casino now under construction, and
other expansion. Value Place is the
perfect fit for employees who are temporarily relocating for work, families in
transition to become permanent residents of the community, or anyone who needs
affordable, long-term lodging.
“Exceptional growth and development is occurring in the Lake
Charles locality and the area can strongly benefit from an extended-stay option,”
says Value Place CEO Dan Weber, “We can meet that need with our clean, safe
properties that provide exceptional value to our guests. Value Place also offers many greatly
appreciated amenities such as full kitchens, flat screen TVs, on-site laundry
facilities, Wi-Fi and other features that will afford our guests the
flexibility to stay in Lake Charles for an extended period of time while enjoying
the comforts of home.”
According to the Highland
Group’s 2013Extended-Stay Lodging
Market Report, extended-stay hotels attracted more than $1 billion in new
investment in 2012. The economy segment that includes Value Place drew in more
than $800 million alone, the report said, including a $100 million capital
investment in Value Place by the private equity firm Lindsay Goldberg LLC. The report
projected that construction would increase further, especially in the “underserved”
Lake Charles and other new properties soon to be
announced, feature the “Value Place 2.0” design standards, highlighted by
enhancements ranging from more energy-efficient lighting and appliances to
luxury vinyl tile flooring, ceramic cooktops and other upgraded elements. The refreshed property standard delivers cost
efficiency and convenience for operators and sleek new room features for
guests. Value Place has franchise
opportunities available throughout the United States to qualifying investors.
For more information, call (316) 630-5519, or visit ValuePlace.com/Franchise.
About Value Place Franchise Services LLC
Founded in 2002, Value Place is the largest economy
extended-stay lodging brand in the U.S.
Featuring remarkably affordable weekly rates, rigorous cleanliness
standards and secure temporary lodging, the Brand delivers an unparalleled
commitment to the comfort, privacy and peace of mind of each guest. Value Place
currently has 181 locations open in 32 states. Named a recession proof business
in 2010 by USA Today, Value Place delivers proven stability and consistent
returns to its Franchisees. Since
opening the first Value Place property in 2003, 50 franchise groups have
committed to build over 300 properties by 2015. For more information, contact Value Place at
(316) 630-5505 or visit ValuePlace.com.
For Franchise opportunity information call (316) 630-5519.