National Accounts Sales Team

Our tenured and experienced national accounts team is focused on generating, harvesting and converting leads that generate business for Value Place properties. Our national accounts program serves construction workers, medical family caretakers and independent contractors, just to name a few.

Brand Contribution was 28% of Studio Revenue in 2012

Web Reservations Presence

A expertly-executed digital strategy is a major component of the Value Place brand marketing plan. ValuePlace.com educates consumers and generates reservations, and is designed for a mobile audience. An integrated search marketing program increases the brand footprint and drives revenue. Each property has a unique Facebook page, increasing the probability that casual visitors become loyal Value Place guests.

Visit ValuePlace.com

Telephone Reservations Center

Open 24 hours, our courteous representatives process reservation bookings and handle guest inquiries. We have an inclusive reservation tracking system that allows us to compare and brand ourselves against our competition, enhance our ability to listen to our customers and ensure that we are optimizing our guest service.

GDS Management

We use a sophisticated global distribution system which ensures our properties can be discovered by the widest variety of potential guests.

Our marketing team monitors and places social media postings daily to connect our brand with our guests and to ensure our guests receive the most up-to-date, best possible experience with us. Our quick response time and availability on several different online platforms make guests feel an affinity with Value Place, which also helps promote the brand. About 80 percent of our guests use Facebook, which is a top referral to ValuePlace.com.

Visit the Value Place Facebook Fan Page

Local Marketing Support

Our brand marketing program is a successful, select combination of strategies that deliver real, measurable results. We know our target audience – their needs, attitudes and behaviors - and how Value Place can make a positive impact on their lives. Through consumer insights and guest feedback, we continuously improve our communication strategy to elevate brand awareness and drive reservations and revenue to each of our Value Place locations across the country.

Guest Survey and Reporting Tools

The Brand completes an annual, comprehensive survey of all guests staying at Value Place properties. This helps the Brand know who the guest is, why they’re staying at Value Place, and how they got there. It also helps keep open communication between the Brand and its guests.

Collateral Material

Value Place provides marketing tools and resources which properties can use in their local communities to drive revenue, build brand awareness and assure consistency across the system. These materials include:

  • Marketing campaigns that include property posters and support collateral
  • Marketing collateral library located on VP Gateway, our secured intranet website
  • New collateral design based on the needs of the individual properties in the system
  • Collecting and sharing best practice marketing strategies.