Our History

When hospitality entrepreneur Jack DeBoer founded Residence Inn® in 1975, he created an innovative category to the hospitality industry: extended stay. The market responded with enthusiasm, and Jack and his development team went on to create additional extended stay brands Summerfield Suites® and Candlewood Suites®.

Always the innovator, Jack DeBoer realized that the industry still wasn’t meeting the needs of a large segment of the market that demanded affordable, extended stay accommodations without sacrificing quality. In 2003, Jack and his team developed Value Place, launching yet another extended stay brand that he helped create.

Value Place delivers short-term lodging to a broad demographic that includes business professionals, families, housing transitioners, leisure travelers and military personnel.

Our Growth

Locations Nationwide
Value Place, the nation's largest economy extended stay hotel brand, is now entering an aggressive phase of national growth, as the company targets key markets for new corporate-owned and franchised properties.(1) Join a rapidly growing brand and capitalize on prime investment locations today.

Our Leadership

  • Jack DeBoer

    Jack DeBoer

    Chairman and Founder

  • VP_Bruce01_clipped

    Bruce Haase

    Chief Executive Officer

  • Kyle Rogg

    Kyle Rogg

    President and Chief Operating Officer

  • Tyler Brown

    Chief Information and Strategy Officer

  • kellypolingheadshot_clipped

    Kelly Poling

    Chief Marketing Officer

  • Jim Strawn

    Jim Strawn

    President of Value Place Construction Services

  • Randy Fox

    Randy Fox

    Executive Vice President of Company Operations

  • Andy Anderson

    Andy Anderson

    Executive Vice President of Business Development

  • Ron Burgett

    Ron Burgett

    Executive Vice President of Franchise Development

  • Victor Hernandez

    Victor Hernandez

    Senior Vice President of Quality and Safety

  • Glenn McFarland

    Glenn McFarland

    Senior Vice President of Brand and Franchise Operations

  • VPMike03_clipped

    Mike Varner

    Senior Vice President Brand Strategy and Marketing

  • Robin Powell

    Robyn Powell

    Vice President of Franchise Development Marketing

  • Dave Raehpour

    Dave Raehpour

    Vice President of Sales and Marketing

Our Core Values

Weekly rates that are valued by our broad demographic of quality guests.
Our level of detail goes above and beyond the standards of most hotels.
Well-lit parking lots, policies to protect guest privacy and high accessibility to property managers establishes a sense of security.
Guests can pay weekly and choose the amenities that are important to them.

What makes Value Place special?

Start with an astonishingly clean, furnished suite that’s simple to maintain, yet equipped with a modified kitchen. Add a safe, secure environment that sets the standard in the industry. Package it up in a conveniently located, visually appealing, newly constructed facility and deliver with friendly service and a low weekly rate and you have Value Place.

Jack DeBoer and his renowned development team have grown Value Place to become the nation's largest extended stay brand with properties coast to coast and a pattern of steady growth.

Our Guests

The Value Place guest consists of a wide demographic that represents the best of the American spirit: entrepreneurial, resourceful, financially savvy and hard-working. While most major hotel and extended stay brands are built to serve business travelers from Fortune 1000 companies, Value Place was created to serve the needs of millions of small and medium-sized businesses as well as a growing legion of self-employed professionals.

Value Place guests stay with us an average of four times per year for business travel, vacations or while relocating for work. They seek value in their accommodations so they can save money for their companies, or to spend their hard-earned dollars on entertainment, amenities and dining out. Most importantly, they choose Value Place because they are confident that spending less won’t mean sacrificing consistent quality, cleanliness or safety.

For our guests, Value Place delivers a truly affordable, clean, safe and simple experience that brings peace of mind and tremendous value.

“The affordability of the entire Value Place chain allows me to travel the country and experience more of life and always know my next Value Place stay will be great.”

Value Place Guest

Ocala, Florida

The Value Place Guest2

The Value Place guest demographic is 41% business and 59% residential/leisure.

Guest Demographics
  • Traveling for work
  • Transitioning between homes
  • Vacationing
  • Visiting family

Our Results

  • $553Kavg noi (3)

  • 85.3%Avg Occupancy (3)

    Exceeding the U.S. economy extended stay industry average occupancy, which is 77.7% (4)

Frequently Asked Questions

  • What interested you in the Value Place business opportunity at the outset?

    When asked this question, many of our current franchisees had the same answer: lower risk, a stable model and attractive returns. Not many businesses can say that they grew exponentially in a down economy and continue to grow and yield results.
  • How does the brand provide value to a franchisee?

    The Value Place team guides a franchisee through the entire development process: from construction support, to property management, to ongoing training programs, and especially to driving revenue to properties, Value Place strives to assist all of its franchisees and properties into being successful.
  • Why would I build a Value Place vs. another economy extended stay brand?

    The proven stabilization of the brand is what attracts many of our franchisees, along with our unique staffing model and consistency of brand standards across all properties.
  • How does the brand assist a franchisee in terms of marketing, sales and driving revenue to the property?

    A sophisticated strategy that integrates marketing on multiple medias has both expanded brand awareness and funneled guests into properties. The brand also ensures that properties live up to the brand values it promises to customers. Stringent Quality Assurance programs throughout the system ensures there is a consistent customer experience of cleanliness and safety that draws customers back to the properties
  • Value Place property development appears to be constructed to minimum standards. Does that translate into minimum standard property maintenance and exterior property maintenance?

    Absolutely not. We build every Value Place from the ground up and always meet and often times exceed all code requirements that apply to our projects. We also have a quality assurance program in place that governs both internal and external property maintenance, cleanliness and safety.

(1) Derived from The Highland Group 2013 and The Global Serviced Apartments Industry Report 2013-2014

(2) Value Place 2014 customer survey

(3) Includes company owned and acquired properties with 120 or more units that obtained a Heat Map Score of 5.0 or greater (includes Alpharetta, Georgia)

(4) The Highland Group 2013 US Extended Stay Lodging Market Report